Jewelry packaging design is an indispensable and important part and external form of jewelry packaging props. Creative packaging design is not only a coat for jewelry to enter the market, but also an effective means to reflect the value of jewelry and enhance consumers' desire to buy.

Creativity comes from the designer's market insight and positive thinking; it is the continuation of knowledge and experience, and creativity is the key to packaging design to enhance purchasing desire. Before designing jewelry packaging, we must first fully understand the brand and its jewelry, generally starting from three aspects:

1. The basic situation of the market, such as the market characteristics and potential of such jewelry. Competitors, etc.

2. Basic information of consumers, such as: age group of consumers, economic income, cultural quality, etc.

3. The basic situation of market-related jewelry and its own brand jewelry, such as new jewelry listing or replacement of old jewelry packaging), including brand image and popularity, favorability, trust, product price, quality, sales methods, etc.

After in-depth understanding, designers can give full play to personal imagination and creativity according to the information they have, make preliminary ideas, and then through further communication, improvement and development, and finally design jewelry packaging that enhances customers' desire to buy. .