With the development of society, people have higher and higher requirements for the cognition and recognition of jewelry packaging props. In addition to designing unique jewelry, jewelry brands can also try to start with packaging. Jewelry packaging design plays the functions of practicality, commerce, convenience, art and environmental protection on the one hand, and has special connotations on the other hand.

Targeted customization of jewelry packaging design can improve consumers' trust in jewelry and establish a good brand awareness. Therefore, jewelry packaging is endowed with connotation, which has far-reaching significance for the brand itself.

When customizing jewelry packaging, it is not necessary to pile up expensive packaging materials, but use complex jewelry packaging technology to combine the design concept, design features and brand meaning of jewelry, so that jewelry cannot reflect the connotation of the brand.

Color is the best choice, it can visually highlight the design characteristics of jewelry, and color can enhance the value of jewelry in the minds of consumers. The use of various colors will give people different visual feelings, and the color elements can make people comprehend the changing cultural information and make people associate with unique symbolic meanings.